Hilda is a Vice President in GCP’s Portfolio & Operations team, focused on marketing and branding efforts in our portfolio companies. She has diversified experience across various strategies related to GTM, marketing campaigns, and brand promotion across consumer companies in both traditional and online segments.
Most recently, Hilda was Head of Marketing (Singapore) for VIP.com 唯品会 (one of the largest e-retailer in China). Previously, Hilda worked in Nestle as the Regional Innovation Manager (ASEAN) and was also the Innovation Lead at Unilever. Hilda began her career at L’Oreal as a Management Trainee focusing on Southeast Asia.
Hilda holds a Bachelor of Business Administration in Marketing from the National University of Singapore.